JD Sports become Leeds United’s first official sleeve sponsor

The JD logo will sit on the left arm of both the new men’s and women’s Adidas kits and will be printed on adult and junior replica shirts.

The new partnership with JD is the latest ground-breaking commercial deal for the club.

Peter Cowgill, chairman of JD Sports Fashion PLC said: “We are excited to partner with Leeds United ahead of their return to the Premier League.

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ALL SMILES: Midfielder Kalvin Phillips models the new Adidas Leeds United home shirt complete with JD logo on the sleeve. Picture by JD.

“With the level of support and impact the Club has on the local community, as well as through its global fanbase, it’s great to see them back and for JD to be a part of the journey.”

Leeds United executive director Paul Bell added: “JD are one of the most recognised names on the high street and we’re delighted to enter into this new strategic partnership with them.

“The sponsorship market in the Premier League is as intense and competitive as ever and we are excited to be working with JD on our return to the top flight.

“We have successfully grown our retail operations over the last two years, increasing the number of official stores, upgrading our eCommerce platform and expanding our ranges of match and replica kit, training and leisure apparel.

NEW LOOK: Ian Poveda, Tyler Roberts and Kalvin Phillips. Picture by JD.

“The JD Group now has over 2,300 stores across 19 International territories including key markets such as Asia, USA and Australia and this new agreement will help the Club gain increased global visibility.

“Following our landmark partnership with Adidas, the global leader in football, we’re now pleased to secure a relationship with JD, the leader in sports fashion.

“We are looking forward to working with JD, in what I’m sure will be an important partnership for both JD and Leeds United.”

Find out more about JD’s products at jdsports.co.uk

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Thank you Laura Collins

Yorkshire Evening Post